When talking about feedback, things like online reviews and answers to surveys immediately come to mind. While those are valid sources, there …
Going beyond Scores – The Power of Customer Feedback
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16/04/2024
While scores such as Net Promotor Score (NPS) and review ratings provide some insights into a company's performance and customer sentiment, they are not everything. Analysing customer feedback can help companies to discover the why behind those scores. This information is useful to optimize processes, but also in marketing and product development.