Customer Feedback 101: How to Gather, Analyze, and Utilize Insights Effectively

When talking about feedback, things like online reviews and answers to surveys immediately come to mind. While those are valid sources, there are other places where you can discover useful insights about your customers’ expectations and experiences. In this article we want to help make you aware of different types of feedback, where you can […]

Going beyond Scores – The Power of Customer Feedback

While scores such as Net Promotor Score (NPS) and review ratings provide some insights into a company’s performance and customer sentiment, they are not everything. Analysing customer feedback can help companies to discover the why behind those scores. This information is useful to optimize processes, but also in marketing and product development.